Giving when it matters most.
A nonprofit launches a 12-month IfThen campaign, promising to deliver a specific action every month of the campaign.
Pledgers commit to the campaign with a conditional monthly pledge. Their pledge will only be charged in the months that the nonprofit delivers action, creating a relationship of mutual responsibility and accountability.
For each successful month of action, the nonprofit texts pledgers a detailed update of their monthly action and outcomes, and how IfThen donations will be used for their upcoming work.
Because donors want to know how theirdonations lead to real change in their community, and want to know the details.
Because we believe in rewarding transparency and responsibility.
Because nonprofits want to connect withyoung donors, and need new ways to communicate with them.
Because we want to support local nonprofits doing the hard, everyday work of fighting for causes that matter.